As the Super Bowl is one of the biggest sporting events of the year, the British Columbia Lottery Company is expecting a large-scale online betting activity. For this year's Super Bowl LVII held last night, the Crown Agency expects the final to attract around C$2.5 million in sports bets to regulated iGaming platform PlayNow.

Since single-event betting was legalized by Canada's federal government in August 2021, the Super Bowl has turned into an even bigger betting opportunity for bettors. Prior to that, Canadians were not allowed to bet solely on games, and instead had to use a combination of play bets or post predictions on an unregulated.

The Chiefs won a tight game Sunday between the Kansas City Chiefs and the Philadelphia Eagles. BCLC expects to place around C$2.5 million in bets on PlayNow, the state's only platform to regulate sports betting, this weekend. Last year's Super Bowl hit about 2.5 million Canadian dollars.

Matt Lee, a spokesperson for The Crown Company, noted that this year's NFL Finals will bring a much larger betting volume than last year's tally on PlayNow. He explained that last year's trading volume was record, but this year's edition is likely to be much bigger because the sports betting industry has grown over the past 12 months.

According to data from BCLC, BC sports fans bet nearly $2.5 million on the Super Bowl last year. And Lee's rough estimate for the 2022 grand final is that there were tens of thousands of bets in total on PlayNow. He also explained that most of the prize money was not as big as a few thousand dollars in the game.

On Wednesday, February 8, 2023, BCLC issued a statement reminding local bettors to play for fun instead of making bets to make money. Dan Beebe, chief operating officer of the crown organization, noted that the Super Bowl is an important sporting betting event for many locals and the crown wants them to have the best experience.

BCLC launched a new marketing campaign for the Super Bowl this week, specifically designed for sports betting companies, reminding locals of the value of taking a break from gambling and allowing pressure to influence betting decisions, and more on restrictions at GameSense.

BCLC strengthened its anti-money laundering agreement in collaboration with Everly Holdings earlier in the new year, which will allow offline and online casino content providers to implement Everly Compliance anti-money laundering solutions in the UK royal family's land-based and digital activities.

BY: 토토사이트